The team aspires to drive "a social innovation initiative for marine biodiversity with the participation of diverse stakeholders." By combining public engagement with AI-powered marine data analysis, we work to protect precious marine ecosystems. Let us join hands to safeguard the ocean and embrace a blue future!

— Founder, Chao Chien-Shun

BlueTrend is a self-media brand established in 2017 by "Dive Into the Deep Blue Co., Ltd.," and is now the most comprehensive ocean content and information website in the Traditional Chinese-speaking region. The team has long been dedicated to marine conservation issues, collaborating with numerous marine biology experts and academics, private dive operators, and ocean enthusiasts on a wide range of initiatives. The team's independently developed AI Ocean biodiversity database aims to serve as a bridge connecting dive operators and research institutions, enhancing the added value of marine conservation education and creating new opportunities for the public to reconnect with the ocean.

The team aspires to drive "a social innovation initiative for marine biodiversity with the participation of diverse stakeholders." By combining public engagement with AI-powered marine data analysis, we work to protect precious marine ecosystems. Let us join hands to safeguard the ocean and embrace a blue future!

BlueTrend founder sharing the Marine AI Data Center and biodiversity credits at ATMOS

AI Marine Data Power — Marine Biodiversity Initiative

Ecosystem stability: Marine biodiversity helps maintain the balance and stability of ecosystems. Different species are interdependent, playing critical roles in food chains and ecological processes. Diverse biological communities are better able to adapt to environmental changes and withstand external shocks (such as climate change, pollution, etc.), thereby reducing the risk of ecosystem collapse.

However, "biodiversity loss" has emerged as a major global risk. Research reports indicate that a 2-degree rise in ocean water temperature will push more than 90% of tropical corals to the brink of survival. As the impact of global extreme weather events intensifies, marine ecosystems will inevitably face disruptions of greater frequency and scale. Therefore, maintaining biodiversity will become a shared challenge that the next generation must confront together.

The team is working to design a simple, easy-to-monitor scientific survey methodology to encourage public participation in biodiversity monitoring and reporting, integrating AI analysis and blockchain verification technology to improve the accuracy of report generation and broaden the scope of data application. The team aspires to drive "a social innovation initiative for marine biodiversity with the participation of diverse stakeholders."

Social Impact

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Awards & Recognition

  • 2025 【Ministry of Economic Affairs (經濟部)】NextT Travel & Tourism Startup Accelerator
  • 2025 【MediaTek (聯發科技)】Genius for Hometown — vivo Smart Co-Creation Application Award
  • 2024 【Taiwan Mobile (台灣大哥大)】Tech The Dreamers Annual Project Team
  • 2024 【Ministry of Foreign Affairs (外交部)】TaiwanWaves Video Competition — 3rd Place
  • 2023 【Ministry of Foreign Affairs / ICDF (外交部國合會)】Impact Frontier Lab (IF Lab) — Finalist
  • 2023 【Taiwan Mobile (台灣大哥大)】Tech The Dreamers Annual Project Team
  • 2023 【Taiwan Institute for Sustainable Energy (財團法人台灣永續能源研究基金會)】Outstanding Sustainable Youth Award
  • 2023 【Small and Medium Enterprise Administration, Ministry of Economic Affairs (經濟部中小企業處)】Social Innovation Platform Certified Enterprise
  • 2022 【Bureau of Foreign Trade, Ministry of Economic Affairs (經濟部商業司)】Taiwan Water Activities & Equipment Booking and Scheduling Platform
  • 2022 【Ministry of Foreign Affairs (外交部)】TaiwanWaves Video Competition — Finalist
  • 2022 【Overseas Community Affairs Council (僑委會)】Overseas Taiwanese Perspectives Video Competition — Finalist
  • 2022 【MediaTek (聯發科技)】Genius for Hometown Digital Social Innovation Competition — Supported Team
  • 2021 【MediaTek (聯發科技)】Genius for Hometown Digital Social Innovation Competition — Special Award
  • 2020 【National Institute of Ocean Research (國家海洋研究所)】Ocean Hackathon — Honorable Mention
  • 2020 【Sinyi Realty (信義房屋)】Public Community Building Action Plan — Seed Award
  • 2020 【National Museum of Marine Biology & Aquarium (國立海洋生物博物館)】Ocean Lens Video Competition — 1st Place
  • 2019 【Keelung Chaojing Bay Festival (基隆潮境海灣節)】Underwater Documentary Competition — Grand Prize
  • 2019 【National Museum of Marine Biology & Aquarium (國立海洋生物博物館)】Ocean Lens Video Competition — 2nd Place
  • 2019 【Standard Chartered Bank (渣打銀行)】FinTech Creative Video Challenge — Creativity Award, 2nd Place

Media Coverage

  • 2025 【Central News Agency (中央社)】Chao Chien-Shun Leaves High-Paying Job to Start a Business, Hoping Ocean Exploration Begins with "Understanding"
  • 2025 【Central News Agency (中央社)】Startup Uses AI for Image Recognition, Aiming to Build an Ocean Chatbot
  • 2025 【National Education Radio (國立教育廣播電台)】Lighting the Way — "Sorry, I Want to Thank You"
  • 2025 【IC Broadcasting Hsinchu Science Park Radio (IC之音竹科廣播)】Spring Mandarin · Focus on Taiwan
  • 2024 【TVBS】Step by Step — Discovering New Taiwan
  • 2024 【Radio Taipei International (中央廣播電台)】The Distance Between People and the Sea
  • 2024 【Taipei Children's Amusement Park Science Education Center (台北科教館)】Science Speaks Out
  • 2022 【Fishery Broadcasting Station (漁業電台)】Online Interview
  • 2021 【TVBS】Step by Step — Discovering New Taiwan, Live Interview
  • 2021 【Rhythms Monthly (經典TV)】February Programme Interview
  • 2021 【Rhythms Monthly (經典雜誌)】February Issue — Featured Book Review
  • 2020 【Merit Times (人間福報)】Feature Interview
  • 2019 【TVBS】Step by Step — Discovering New Taiwan: The Ocean and Our Changes, Programme Interview
  • 2019 【Agri-Media (農傳媒) Interview】Chaojing Underwater Documentary Grand Prize Winner — Capturing the Beauty and Hidden Concerns of a Marine Protected Area
  • 2017 【Home Run Taiwan】Feature Interview
  • 2017 【Society of Wilderness (荒野保育協會)】Marine Conservation Anyone Can Initiate
  • 2017 【Liberty Times (自由時報)】Diving Volunteers Map the Ecology — Revealing the Natural Beauty of Keelung's Chaojing

Written Content

BlueTrend focuses on ocean and conservation topics as its primary editorial direction, and has become a leading self-media outlet in the Traditional Chinese-speaking region within this field. Without external funding, the team has accumulated 4.5 million views to date. The team has also published multiple physical titles.

We welcome you to share your ocean stories with us — express your love for the sea through words and reach more people!

  • Marine Natural History — Northern Taiwan Edition
  • Marine Natural History — Offshore Coral Reef Edition
  • Wanghaiang Bay Dive Map
  • Xiaoliuqiu Dive Map
  • Diving Into Taiwan: Islanders, Let's Return to the Sea! — 16 Ways to Fall in Love with the Ocean, from Scuba Diving and Photography to Beach Cleanup…

Visual Content

Our team includes a Golden Bell Award-winning programme director and cinematographer with over 20 years of experience in visual media, as well as young aerial photographers who yearn for freedom and the open sea, a part-time TV news anchor with excellent on-camera communication skills, and a group of ocean-lovers who love telling stories through the lens. Do you have a great story or a great product? Let our passionate underwater photography team add a touch of oceanic excitement to your project!

From marine conservation campaigns and ecological documentaries to underwater photography competitions and dive expo curation records, we provide tailored end-to-end visual planning and post-production for both government agencies and private brands.

Long-Term Government Commissions

Our team has long been entrusted by central and local government agencies with projects spanning marine conservation, ecological surveys, the diving industry, and international expo promotion — accumulating extensive cross-agency collaboration experience.

  • 2026 【Tourism Administration, MOTC (交通部觀光署)】Singapore ADEX Dive Expo Curation & Event Planning
  • 2025 【Ocean Affairs Council (海洋委員會)】Palau Diving Tourism Industry Sustainable Value-Added Programme
  • 2025 【Tourism Administration, MOTC (交通部觀光署)】Singapore ADEX Dive Expo Curation & Event Planning
  • 2025 【Tourism Administration, MOTC (交通部觀光署)】Hong Kong DRT Dive Expo Curation & Event Planning
  • 2024 【Ocean Conservation Administration (海洋保育署)】2024 Local Partner Coral Habitat Conservation Guidance Project
  • 2023 【Ocean Conservation Administration (海洋保育署)】2023–2024 Marine Species of Concern Sighting Report Promotion Project
  • 2023 【Taoyuan City Government (桃園市政府)】Xuzicuo Important Wetland (National Level) and Guanxin Algal Reef Ecosystem Wildlife Protected Area Conservation and Utilization Plan
  • 2022 【Ocean Conservation Administration (海洋保育署)】2022 Marine Protected Area and Ecological Survey Filming Commission Project
  • 2022 【Keelung City Government (基隆市政府)】2022 Keelung Chaojing Resource Conservation Zone Basic Ecological Survey Research and Marine Citizen Scientist Training Project
  • 2022 【Keelung City Government (基隆市政府)】2022 Marine Conservation Education Promotion Project
  • 2022 【Taoyuan City Government (桃園市政府)】2022 Taoyuan Guanxin Algal Reef Ecosystem Wildlife Protected Area Environmental Resource Survey and Management Plan
  • 2022 【Penghu County Government (澎湖縣政府)】Coral Conservation Promotion Themed Activity Series — Video Production Team
  • 2021 【Ocean Conservation Administration (海洋保育署)】2021 Marine Protected Area Heart, Vision & Perspective — Video Production
  • 2021 【National Museum of Marine Science and Technology (國立海洋科技博物館)】2021 Image Bay — Chaojing Underwater Photography Competition
  • 2021 【Penghu County Government Seedling Farm (澎湖縣政府種苗場)】2021 Chrysanthemum Island Ocean Ripple Underwater Photography Competition
  • Chaojing Resource Conservation Zone Basic Ecological Research and Marine Citizen Scientist Training Programme

Partners

Partners