The ocean covers 70% of the Earth's surface. Its abundant natural resources have sustained human civilization throughout history — every ancient culture across every continent emerged beside the sea — and today, the exploration of underwater resources has become a field that nations around the world are actively pursuing. Yet Taiwan's government has long neglected ocean policy, leaving people increasingly disconnected from the sea. Fortunately, many civil society groups and individuals are now taking the initiative to organize ocean-engagement activities — beach cleanups, ocean cleanups, and intertidal zone tours — giving the public fresh opportunities to reconnect with the marine world.
A beach cleanup may not be the ultimate solution to marine debris, but it is the first seed of ocean love planted in our hearts.
GIORDANO Amazing Ocean Series Tees
Taiwanese corporations — whether through Corporate Social Responsibility (CSR) programs or company foundations — have rarely focused on ocean-related issues. Relying solely on a dedicated group of volunteers to advocate long-term for the ocean makes it genuinely difficult to achieve meaningful results in a short time. Enter GIORDANO: a brand with a long track record of engaging with social causes, which launched its Amazing Ocean collection for Spring/Summer 2018. The line features a series of ocean-themed apparel — penguins, whales, sharks, and more — crafted from a specially selected pure cotton fabric. Parent-and-child sizing options are available, with the hope of instilling a love of the ocean in the next generation. Purchase two or more items and you'll receive a bottle of ocean-friendly laundry detergent. Looking ahead, GIORDANO also plans to organise in-person beach cleanup events, rallying its own employees to share the spirit of loving the sea from within the company itself.
Perhaps this approach alone cannot make a dramatic difference for the ocean — but we believe that the more people care, the more companies will inevitably invest their attention here.
GIORDANO official website: http://www.giordano.com
The BlueTrend editors are people of action. The moment we heard the news, we searched for the nearest GIORDANO store and sprinted straight there to make our purchase. Maybe this summer, when you head to the beach, you'll spot the Editor sporting one of these ocean-themed tees — keep your eyes peeled!
