The ocean covers 70% of the Earth's surface, and its abundant natural resources have long sustained humanity's development. From ancient civilisations along every coastline to modern deep-sea resource exploration, the sea has always been central to human progress. Yet Taiwan's government has for years largely neglected ocean policy, causing a growing disconnect between people and the sea. Fortunately, many community groups and citizens are now proactively organising ocean-engagement activities — beach cleanups, ocean cleanups, and intertidal zone tours — giving more people the opportunity to rediscover the ocean.
A beach cleanup may not be the ultimate solution to marine debris, but it is where the seed of ocean love begins.
GIORDANO Amazing Ocean Collection Tees
Whether through Corporate Social Responsibility (CSR) initiatives or corporate foundations, Taiwanese businesses have rarely devoted much attention to ocean-related issues. Relying solely on a dedicated group of volunteers to advocate for ocean awareness makes it difficult to achieve significant results in the short term. Thankfully, GIORDANO — a brand long committed to social causes — launched its Amazing Ocean collection for Spring/Summer 2018. The line features a series of marine life-themed garments, including penguins, whales, and sharks, crafted from specially selected pure cotton. Sizes are available for both adults and children, with the hope of planting the idea of ocean stewardship in the youngest generation. Purchase two or more items and you'll receive a complimentary ocean-friendly laundry detergent. Looking ahead, GIORDANO also plans to organise on-site beach cleanup events, rallying its own employees to participate and share their love of the sea from within the company itself.
This kind of initiative may not yet make a dramatic difference to the ocean, but we believe that as more and more people come to care about the sea, businesses will inevitably invest greater effort in this space.
GIORDANO official website: http://www.giordano.com
The BlueTrend editors are nothing if not action-oriented — the moment they heard the news, they immediately looked up the nearest GIORDANO store and sprinted over to make a purchase on the spot. So the next time you head to the beach, keep your eyes peeled: you just might spot the Editor rocking one of these ocean-inspired tees!
