The International Diving and Resort Tourism Show (DRT SHOW) has been deeply rooted in Asia's diving market for over a decade, hosting professional dive expos in major cities across Asia every year. Now, as DRT SHOW celebrates its 40th dive exhibition since its founding in 2009, the organization is unveiling a new brand identity — inviting the global diving industry and divers everywhere to witness DRT SHOW's transformation and innovation. The new brand identity was officially launched on June 18, coinciding with the opening day of the DRT SHOW Taiwan Virtual Dive Expo.
DRT Design Concept
The new DRT SHOW logo adopts a cleaner, more streamlined look, blending imagery of a fish, water, and fins — representing marine life, the ocean, and divers, respectively — to reinforce DRT SHOW's connection with diving. The triangular symbol within the letter "D" symbolises the beginning and continuous advancement of Asia's diving industry, echoing DRT SHOW's founding philosophy: "Dedicated to promoting the development of Asia's diving industry and encouraging more people to become passionate divers who care for the marine ecosystem."
Colour Palette
In addition to retaining the black from the original logo, DRT SHOW's new brand identity incorporates a teal-blue accent, symbolising "the ocean" and "environmental consciousness" — the core values DRT SHOW has always championed.
Furthermore, the yellow featured in the original logo has been chosen as the new logo's secondary brand colour, representing brightness and vitality — expressing the hope that DRT SHOW will always be something to look forward to, full of surprises and optimism.
The new DRT SHOW brand identity will also be applied to a range of merchandise designs going forward. A commemorative T-shirt has already been released, with an exclusive limited-time offer available from June 18 to 24 during the DRT SHOW Taiwan Virtual Expo. Readers in Taiwan can purchase it through gogoscuba, Taiwan's largest dive equipment online store, at gogoscuba.com.
With the launch of this new brand identity, DRT SHOW ushers in a fresh chapter full of new energy and renewed purpose — while staying true to its original vision. The team looks forward to reuniting with divers across major Asian cities once the pandemic is behind us. In the meantime, you're welcome to explore the DRT SHOW Taiwan Virtual Expo at (online.drtexpo.com).
Further Reading
- DRT SHOW Official Website
- Born in Taiwan, the One and Only Professional International Diving and Resort Tourism Show — DRT SHOW TAIWAN 2019 Visitor Statistics
- The 40th DRT SHOW TAIWAN, Meet Us Online June 18–24
- Viewing Taiwan's Diving Industry Through the Lens of a Dive Expo — DRT SHOW CEO Jason Chong
