The International Dive & Resort Travel Show (DRT SHOW) has been deeply rooted in the Asian diving market for over a decade, hosting professional dive expos in major cities across Asia every year. Now, as DRT SHOW marks its 40th dive exhibition since its founding in 2009, the organization is unveiling a new brand identity — inviting dive industry professionals and divers around the world to witness this transformation and reimagining of DRT SHOW. The new brand identity was officially launched on June 18, in sync with the opening day of the DRT SHOW Taiwan Virtual Dive Expo.
DRT Design Concept
The new DRT SHOW logo adopts a cleaner, more streamlined look, incorporating the imagery of a fish, water, and fins — representing marine life, the ocean, and divers respectively — reinforcing DRT SHOW's strong connection to the world of diving. The triangular symbol within the letter "D" symbolizes the beginning and continued advancement of the Asian diving industry, echoing DRT SHOW's founding philosophy: "Dedicated to promoting the development of the Asian diving industry and encouraging more people to become passionate divers who care for the marine ecosystem."
Color Usage
In addition to retaining the black from the original logo, the new DRT SHOW brand identity introduces a teal accent color representing "the ocean" and "environmental consciousness" — the core values that DRT SHOW has always upheld.
Additionally, the yellow used in the original logo has been retained as the new logo's secondary brand color, symbolizing brightness and vitality — a reflection of DRT SHOW's aspiration to always be something people look forward to, full of surprises and hope.
The new DRT SHOW brand identity will also be applied to a variety of merchandise designs going forward. A commemorative T-shirt has already been released, with an exclusive limited-time offer available from June 18 to 24 during the DRT SHOW Taiwan Virtual Dive Expo. Readers in Taiwan can purchase it through gogoscuba, Taiwan's largest diving equipment online store, at gogoscuba.com.
With this new brand identity, DRT SHOW ushers in a fresh outlook and renewed hope — while staying true to its original mission. The team looks forward to reuniting with divers in major cities across Asia once the pandemic is behind us. In the meantime, you're welcome to explore the DRT SHOW Taiwan Virtual Dive Expo at (online.drtexpo.com).
Further Reading
